CNC Lathe Refacing for Custom Alloy Wheel Finishes
When a standard diamond cut won’t do, and you want your alloys to truly stand out — CNC lathe refacing for custom finishes is the answer. This advanced process isn’t just about refurbishment; it’s about precision customisation, allowing for etched logos, multi-tone effects, and bespoke branding tailored to your car, your style, or your business.
What Is CNC Lathe Refacing?
CNC (Computer Numerical Control) lathe refacing is a high-precision machining process that cuts and shapes the face of your alloy wheels using a computer-guided lathe. While the same equipment is used in standard diamond cut alloy refurbishment, CNC refacing takes things a step further — enabling engraving, pattern work, and branding that’s simply not possible with traditional cuts.
Diamond Cutting vs CNC Customisation
| Feature | Standard Diamond Cut | CNC Refacing for Custom Finishes |
|---|---|---|
| Purpose | Restore factory finish | Add logos, patterns, or branded visuals |
| Process | Uniform lathe cut | Digitally programmed design |
| Finish | Glossy 2-tone look | Personalised, artistic or branded surface |
| Use Case | General refurbishment | Luxury styling, branding, show cars |
While traditional diamond cutting is ideal for restoring a clean, factory-style finish, CNC refacing is perfect when you’re aiming for something more distinctive or exclusive.
Why Choose CNC Refacing?
This service is aimed at those who want more than just clean wheels — they want statement wheels.
Perfect for:
- Luxury and performance cars needing custom wheel identity
- Fleets, car clubs or brand ambassadors adding logos or branding
- Show builds and enthusiast vehicles with unique visual effects
- Multi-tone or split-rim wheels needing high-precision detailing
If your wheels already have a mirror-like shine but you’re seeking more depth or contrast, consider combining CNC detail work with ceramic polishing for an ultra-premium finish.
How Custom CNC Lathe Refacing Works
- Prep & Strip
The wheel is cleaned, stripped of paint or lacquer, and checked for damage. - Digital Mapping
We scan the wheel and align it precisely on the CNC lathe. - Programmed Precision
Using specialised software, we input your selected pattern, logo or effect. - Custom Cutting
The lathe cuts your design with pinpoint accuracy — down to microns. - Sealing & Coating
The finished surface is sealed with clear coat or ceramic lacquer for protection.
Want to take it even further? If your wheels are multi-piece, a full split rim refurbishment can complement the CNC work perfectly.
Custom Finish Examples
- Branded Centre Cut – BMW M Sport
A subtle M logo was engraved into the centre face of each wheel and surrounded by a spiral CNC pattern to complement the factory lines. - Two-Tone Layering – Tesla Model Y
A fade-cut spiral pattern was used alongside a tinted lacquer for depth, giving an ultra-modern edge. - Personalised Monogram – Bentley GT
A custom monogram was cut near the rim lip on all four alloys, sealed under a ceramic topcoat.
Turnaround Time
CNC refacing is a more complex process than standard refurbishment.
- Typical turnaround: 2–4 working days
- Allow extra time for:
- Multi-piece wheel disassembly
- Paint blending or colour work
- Custom pattern programming
Pricing Guide
| Service | Price (from) |
|---|---|
| Logo or monogram engraving | £140 per wheel |
| Custom pattern or texture | £170–£220 per wheel |
| Multi-tone CNC + lacquer | £250+ per wheel |
All jobs are quoted individually based on wheel size, design complexity, and coating requirements.
Is CNC Refacing Right for You?
You might consider this service if:
- You want your wheels to express personality or identity
- You’re building a show vehicle or luxury conversion
- You’re rebranding a fleet or personal car
- You’re simply bored of standard diamond cut finishes
This is not a basic refurbishment — it’s for clients who want to go beyond the ordinary.
Book a CNC Custom Finish in London or Essex
At Mario’s Wheel Repairs, we’ve helped hundreds of customers turn good wheels into statement pieces. With years of experience in both repair and customisation, our team combines technical precision with creative detailing — making every wheel unique.
- 📞 Call us now to discuss your design
- 📍 Serving customers across London, Essex, and surrounding areas
Let’s bring your alloys to life.
Final Thoughts
Standard diamond cutting is perfect for many restorations, but it has its limits. For those who want wheels that shout quality and individuality, CNC lathe refacing opens the door to true customisation.
From etched logos and visual textures to fully branded show wheels — we make it happen.
